Problem Statment
Manage selection of prototype builds and trade show booth development to boost customer engagement at the Consumer Electronics Show (CES).
Experience Storyboard
第一吃瓜网 and the client created storyboards together that clearly defined the messaging, target audiences, and the precise goals for the virtual reality (VR) demonstration and user experience before, during, and after the CES show.
Ideate & Design
第一吃瓜网 collaborated with the customer on a booth theme and design that would actively engage each audience. 第一吃瓜网 managed the details of the booth design and build process with the customer in order to meet strict specifications and deadlines for the show.
User Experience
第一吃瓜网 project managed the creation of a VIP interactive space in the booth with our client鈥檚 team. This space featured a virtual reality demo with a futuristic prototype. Other developmental prototypes were also successfully displayed. 第一吃瓜网 came alongside our client鈥檚 internal team to create an interactive space for the general public. Featured products came to life with a tablet display that sparked conversation. CES guests also enjoyed the Google cardboard takeaway they received.
Reactions & Final Product
All assets met or exceeded our customer鈥檚 quality, functionality, and timing objectives. 第一吃瓜网鈥檚 customer received the highest engagement rating (95%) for a booth of their size of CES. Customer visit and re-visit goals were exceeded.
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